>No. Because it's written for the many casual photographers we've spoken with who are confused and asked for an explainer.

To be fair, it would be pretty weird if you found your own post off-putting :P

> That's because this post is about HDR

It's about HDR from the perspective of still photography, in your app, on iOS, in the context of hand-held mobile devices. The post's title ("What Is HDR, Anyway?"), content level and focus would be appropriate in the context of your company's social media feeds for users of your app - which is probably the audience and context it was written for. However in the much broader context of HN, a highly technical community whose interests in imaging are diverse, the article's content level and narrow focus aren't consistent with the headline title. It seems written at a level appropriate for novice users.

If this post was titled "How does Halide handle HDR, anyway?" or even "How should iOS photo apps handle HDR, anyway?" I'd have no objection about the title's promise not matching the content for the HN audience. When I saw the post's headline I thought "Cool! We really need a good technical deep dive into the mess that is HDR - including tech, specs, standards, formats, content acquisition, distribution and display across content types including stills, video clips and cinematic story-telling and diverse viewing contexts from phones to TVs to cinemas to VR." When I started reading and the article only used photos to illustrate concepts best conveyed with color gradient graphs PLUS photos, I started to feel duped by the title.

(Note: I don't use iOS or your app but the photo comparison of the elderly man near the end of the article confused me. From my perspective (video, cinematography and color grading), the "before" photo looks like a raw capture with flat LUT (or no LUT) applied. Yet the text seemed to imply Halide's feature was 'fixing' some problem with the image. Perhaps I'm misunderstanding since I don't know the tool(s) or workflow but I don't see anything wrong with the original image. It's what you want in a flat capture for later grading.)

Maybe my response was part of the broader HDR symptom—that the acronym is overloaded with different meanings depending on where you're coming from.

On the HN frontpage, people are likely thinking of one of at least three things:

HDR as display tech (hardware)

HDR as wide gamut data format (content)

HDR as tone mapping (processing)

...

So when the first paragraph says we finally explain what HDR actually means, it set me off on the wrong foot—it comes across pretty strongly for a term that’s notoriously context-dependent. Especially in a blog post that reads like a general explainer rather than a direct Q&A response when not coming through your apps channels.

Then followed up by The first HDR is the "HDR mode" introduced to the iPhone camera in 2010. caused me to write the comment.

For people over 35 with even the faintest interest in photography, the first exposure to the HDR acronym probably didn’t arrive with the iPhone in 2010, but HDR IS equivalent to Photomatix style tone mapping starting in 2005 as even mentioned later. The ambiguity of the term is a given now. I think it's futile to insist or police one meaning other the other in non-scientific informal communication, just use more specific terminology.

So the correlation of what HDR means or what sentiment it evokes in people by age group and self-assesed photography skill might be something worthwhile to explore.

The post get's a lot better after that. That said, I really did enjoy the depth. The dive into the classic dodge and burn and the linked YouTube piece. One explainer at a time makes sense—and tone mapping is a good place to start. Even tone mapping is fine in moderation :)