Everything about this makes sense. I've long-called for similar efforts in America. It's painful to watch my local transit agency (Portland) expend so much money on figuring out transit routes. Endless committees, focus groups, etc, when the state has access to a smartphone-enabled population. Just release an app that lets people request routes and then self-optimize to maximize the number of people willing to take transit. This is not a hard computational problem, but instead we end up with endless committees and bureaucracy.