I came to Elixir from PHP/Laravel so I approached Ash with a similar skepticism. I was looking specifically for a set of tools that would allow me to rebuild an ancient and unwieldy ColdFusion SAAS product, as a solo dev, with maximum stability and minimum boilerplate. I landed on Elixir+Ash after about a year of exploring other ecosystems and languages.

If you look under the hood of Ash's macros, they're all just shorthand for creating a particular struct with sensible defaults. It's not actually doing a ton of magic. You can replace them entirely with direct function calls, or probably even manually declare the structs yourself.

If there's magic, it tends to be more in the execution step - like how `Ash.read()` can push authorization logic into the query/db layer. But that's exactly the kind of logic I don't want to have to write myself over and over again.

I have never compared Phoenix's generated auth stuff to Ash's so I can't speak to that. However I can say Ash's generators all use `igniter`, which is part of the Ash project. It allows for package developers to reach into Elixir's AST to make smarter installers/updaters, and is being adopted more broadly throughout the Elixir ecosystem. So in terms of code generation Ash's approach is gaining a lot of traction.

Speaking for myself here, I've really liked working with Ash. The value becomes more apparent the more I use it.