I thought this was a pretty interesting parallel, and reflection on the idea.

> Ironically, the monomyth is now being stretched out of shape by commercial forces, too. Franchises, sequels and box-set formats are extending stories in multiple directions to eke out ever more revenue, bringing to mind Musk’s intergalactic ambitions, which imply there’s a franchise option for human life: late capitalism, it would seem, respects neither narrative nor planetary boundaries. ‘It’s outrageous, really,’ Yorke says of endless sequels. ‘If you think of it in basic terms, a story is a question and answer, dramatised. And when the question is answered, there is nowhere else to go.’ Not surprisingly, Hollywood is working hard to combine narrative boundlessness with satisfying, self-contained stories: the Marvel ‘Multiverse’ is a kind of vast conglomerate of autonomous (super)heroes’ journeys.

The piece seems a bit critical of the monomyth, but it does flag the current, massive alternative as quite stupid as well. Instead of a hero’s journey for a hero, we have a franchise journey, degrading the typical arc to put it in service of the whole.