alt Hacker News>> All this is said without having tried Ash, so I could be way off base.
You nailed it. "Magic" is actually a good way to describe it, because much of the developer experience with Ash revolves around figuring out the exact incantation you need to use to make it do what you're trying to do, and the correct intonation and the right amount of reagents.
you can appreciate though how if you are building multiple projects for multiple clients, you'll eventually know all the incantations and it's worth it for your business domain.