It's not about PR budget or whatever. It's about the fact that they have an incredibly easy to use app, with millions of people actively using it, and a ton of software engineers who are really great at logistics problems like this.

Our transit authority hasn't managed to spring this up for us and I'm not confident they have the capability.

FWIW I'm not "younger people". I'm just someone who's been using mass transit to commute for the past 15 years and desperately wants something better. I don't care if it is an original idea. I just want it to exist.