alt Hacker NewsI think citymapper ran an experimental private bus line because they had identified a gap. But their article doesn't have a date, and I seem to remember this was years ago, so not sure where it's at.
https://citymapper.com/news/1800/introducing-the-citymapper-...
2017 according to their facebook post about it.
I vaguely remember hearing about it but never tried it out. Not sure when it was canned. The software part sounds very interesting but could also be sold to existing transit companies and government agencies to improve their network.