There are over 300M companies in the world. It seems only 2 companies did this. So look at the revenue models of the other 299,999,998 companies. Meta only started this less than a year ago, so look at their revenue model prior to that.

That’s their problem, not mine. I don’t need Facebook’s or Yandex’s continued existence to enjoy life.

It’s not our responsibility to do so. A company doesn’t have some inherent right to exist such that we must accept unethical behavior.

If unethical behavior is more lucrative than ethical, it will always be tempting. But that doesn't make it ethical.

I heard they arrested a serial bank-robber and he said this in court when they asked him why he did it.

Imagine a website not being a trojan horse, but directly serving non-targeted advertising to users at the same level as their content.

They could target it by tailoring it to content they're serving, just like I'd be ok with seeing an ad for a new car when I'm on a page reading about the properties of a given combustion engine.