Yea. My daughter is 15, and while I don't think she smokes, when we've talked about the dangers of vaping and smoking, she has said that she would never vape, just because it's so lame, but that she finds smoking so much cooler.

Electronic cigarretes should be made at least as bad smelling as the original ones. Without the foul stench that acted as a barrier of entry before, I suspect vaping has potential to eventually get >50% of the population hooked.