Most of us do not have the chance to use it in production. I think that's where the fancy came from.

We are also getting burned out by the modern Agile web/data/whatever development scene and would like to drill really deep into one specific area without stakeholders breathing down our necks every few hours, which assembly programming conveniently provides.

I also consider the grit (forced or voluntary) to be a bath of fire which significantly improved two important things - the programmer's understanding of the system, and the programmer's capability to run low level code in his brain. Is it suffering? Definitely, but this is a suffering that bring technical prowess.

Most of us do not have the privilege to suffer properly. Do you prefer to suffer from incomplete documentation, very low level code and banging your head on a wall for tough technical problems, or do you prefer to suffer from incomplete documentation, layers and layers of abstraction, stakeholders changing requirements every day and actually know very little about technical stuffs? I think it is an easy choice, at least for me. If there is an assembly language / C job that is willing to take me in, I'll do it in half of the salary I'm earning.