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disgruntledphd206/16/20251 replyview on HN

These numbers are actually kinda interesting, in that they're based on user location, not advertiser. So basically all global companies target the US first because it's a big market with consistent regulations and mostly one language (compare to the EU where you'd need English/German/French/Spanish/Polish and still would miss a lot).

So, those numbers reflect a capital inflow to the US market rather than (as many people think) absurdly high conversion US users.

Meta stopped reporting user numbers/CPMs by geography after the market freaked out when user growth plateaued in the US (because they'd acquired basically everyone).


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detaro06/16/2025

> So, those numbers reflect a capital inflow to the US market rather than (as many people think) absurdly high conversion US users.

But the capital inflow is also because there is a lot of consumer spending in the US to convert.

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