Well, that is what happens when everything costs money and most people are just trying to get by on a daily basis, making cuts everywhere just to pay their bills, not everyone has a nice disposable income to throw away at apps. That people prefer ads over paying yet another subscription is a symptom of unchecked capitalism and the inequality that comes with it.
But how is it "unchecked capitalism" to pay for something that you use and enjoy? Unchecked is when people who work full time cannot afford even a simple home – which is 90% of young workers practically world wide. Unchecked is endless debt slavery.
But paying a fair price for a service which has actual value for you is not "unchecked". That's sieving flies and swallowing camels.