Sort of. It's more because of how ML models work. If you have an audience of 100mn then it's much easier to get enough conversions to optimize the models. It's much harder to do it with an audience of 3mn.
By that logic Indonesia and Bangladesh would have higher ad-spend per head than France, because they are larger markets and it doesn't matter how much money people have to spend?
By that logic Indonesia and Bangladesh would have higher ad-spend per head than France, because they are larger markets and it doesn't matter how much money people have to spend?