It is my view that you will never escape ads by paying for any content/service that is suitable for displaying ads. Reason: by the very act of paying for the service, you signal to advertisers that you are a person with purchasing power -- the very type of person they want to target. So the more you pay to keep ads away, the more advertisers will pay to put them back in. And if your service provider is under pressure to increase profits, and they're finding it hard to increase market share or innovate, they will reach for one of two solutions: (1) let service quality decline through cost cutting, and then introduce higher priced service tiers, or (2) ads. This is unfortunately what we see in reality.