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rayinerlast Tuesday at 11:47 AM1 replyview on HN

I’m not sure my kids have ever seen an ad except for little computer games, and they have laptops and iPads (but no network TV or cable). They are far less exposed to consumerism than when we were kids. My teenage daughter dresses like a hobo.


Replies

neutronicuslast Tuesday at 1:04 PM

If they've seen Paw Patrol they've been exposed to ads. I don't mean "commercials" I mean that the entertainment itself is the ad - generating excitement for branded merchandise, but also normalizing the idea of kids accomplishing things and learning life lessons in 20-minute increments with the aid of a tremendous amount of stuff that they just have.

Maybe they haven't but the idea extends to most kids' entertainment.