It feels like competitive pressures in some markets drive away all the profits leaving corporations with no choice but to engage in underhand tactics.
Car rentals and printer inks are a couple of examples of the same process leading to really shitty behaviour on the suppliers part.
I agree. Boards should be under more pressure to deliver longterm outcomes of benefit beyond their immediate board term, KPIs and rewards. Possibly the path out is to make some board renumeration tied to 5 and ten year success.
These shitty LCC patterns make short term revenue and the long term consequence of market share moves don't get factored in.