Ah yes, I call this "brandfucking."

IBM used to be a repeat offender. I recall trying to buy the WebSphere (Java) application server for a client and then finding out that IBM had slapped "WebSphere" on all their products including things like¹ MQ Series (a queue) and DB/2 (a database). It took me an hour to figure out the right item and it was an online purchase!

¹I might be misremembering the exact products but it was similarly absurd.