alt Hacker NewsMicrosoft Office is one of the most recognizable and valuable brands ever. I'm quite terrible at marketing, and even I can recognize how stupid the rebrand was.
Replies
TeMPOraL • yesterday at 9:31 AM
Maybe they figured their brand was too recognizable and valuable, and had to knee-cap it to restore the cosmic balance of the Great Material Continuum.
EDIT:
There's even a rule of acquisition that could possibly apply here: #239 - Never be afraid to mislabel a product.
airstrike • yesterday at 1:05 AM
Literally this. It's one of the strongest names in all of software. It really boggles the mind.
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This is the same company that thought it would be an awesome idea to rename "Microsoft Remote Desktop" to "Windows App" on MacOS.
It wasn't. It's the dumbest name ever.