> Throughout the product lifecycle, continuous software upgrades strengthen the security, performance, power consumption, and functionality of products in the field.

This doesn't feel right to me. Back in the day when I started in embedded systems you would have to get it right before you shipped it. That had it's own problems of course, but at least you knew where you stood and if something worked well it would continue to work well until the hardware died.

Also I think the right word grammatically is continual not continuous. I suspect they changed it because continual software upgrades sounds terrifying.