alt Hacker NewsCan confirm - I'm looking at my Android phone now; the "Office Hub" app I knew as "Office" or "Microsoft 365" has, at some point, renamed itself to "M365 Copilot". To make things more obvious and less confusing, it's sitting right next to an app named "Copilot", which is their ChatGPT interface, and as far as I can tell, doesn't do anything copiloty with the Office suite.
Looking at the two side by side in an app manager, I see:
- Copilot - com.microsoft.copilot
- M365 Copilot - com.microsoft.office.officehubrow
And they both have identical icon, except the latter has a tiny black rectangle with tiny white "M365" label tucked in the corner.
It's amazing to me how too much marketing education and/or experience seems to rot the brain. You learn on like day 4 of Marketing 101 that your brands should be distinct and recognizable, and hopefully some solid tips on how to do that. Cool. Solid. Seems obvious but there's plenty of things that seem obvious in hindsight that education can help you with.
Somewhere between that and a master's degree and 10 years at a prestigious marketing firm, though, apparently there's some lessons about how you should smear all your brands all over each other in some bid to, I presume, transfer any good will one may have had to all of them, but it seems to me that they could stand to send those people back to MKT101 again, because the principle of labeling what your product actually is seems to elude them after Too Much Education.