Something is off in this calculation, how did they get to such a high cost for such a simple thing as an alternative image format when the web supports multiple???
My guess would be that the users hitting different types of issues are mostly the same; someone who can't view an alternative image format is using an obscure old browser or obscure OS that will inevitably have a ton of other issues too, and fixing only a subset of the issues would not make much difference.
My guess would be that the users hitting different types of issues are mostly the same; someone who can't view an alternative image format is using an obscure old browser or obscure OS that will inevitably have a ton of other issues too, and fixing only a subset of the issues would not make much difference.