I’ve been building my wife a budget tracking dashboard for reporting on PPC ad campaigns.

At any given time, she’s working with any number of clients (directly or subcontracted, solo or as part of a team) who each have multiple, simultaneous marketing campaigns across any number of channels (google/meta/yelp/etc), each of which is running with different parameters. She spends a good amount of time simply aggregating data in spreadsheets for herself and for her clients.

Surprisingly we haven’t been able to find an existing service that fits her needs, so here I am.

It’s been fun for me to branch out a bit with my technology selections, focusing more on learning new things I want to learn over what would otherwise be the most practical (within reason) or familiar.