What Does a Post-Google Internet Look Like?

It’s a dark take, but I mostly agree with it. The ad model, with all its flaws, is a flexible model, and it has funded the web for a while.

The part that will break is that a lot of sites will have 0 incentives to continue to publish, in the face of 0 revenue and 0 credit. That will degrade the quality/ relevance of LLMs. I also think that “guaranteed produced by humans “ will have value.

In one sentence, this is what I have been saying about LLMs since they got impressive:

"I don't know what good it can make, but this thing clearly has the potential to break the Internet".

This is a chilling outlook, but it looks very plausible.

The process has already started, the building blocks are in place. See the recent rise in public complaints about intense scraper activity. Zero-Click has become all but inescapable, and is going to capture an ever-growing share of searches.

Still, any paradigm shift also gives room for hope. There will be pitfalls for Moloch, they might just trip over their own ambitions. And maybe there will be opportunity for organic growth to take root in the cracks of their foundations.

Tell me again how LLMs were going to make everything better?

> Paid services like Kogi will be

Typo: it's called "Kagi"

for now - we can identify AI slop.

in the future - yeah interaction will be at a premium and that includes all textual content - since you can't trust whether it was generated by AI or not. which means books / content pre-AI gonna more valuable.

Later on things will need to be human curated.