This reminds me of an old story about Hertz and Ford Mustangs.

Goes something like this:

- Ford makes the original Mustang (which everyone loves)

- Ford makes different versions of the Mustang (some more powerful than others e.g. the Shelby)

- Hertz had a special custom Shelby model made for them

- You could rent that special model from Hertz

- So, people would buy a lower end Mustang, rent the higher end Mustang from Hertz, swap out the engines and return the Hertz Mustang

There is actually a lot of extra detail in this article if people are interested: https://www.motorcities.org/story-of-the-week/2024/rememberi...