I don't think that happened until Apex released sub-$50 DVD players where they were being placed in kid's rooms and people didn't mind if a PB&J was inserted into it. Then it was just another toy the kid broke to go along with the 10 copies of the same DVD that kept getting so scratched up that it couldn't play any more. As long as dad's player/TV were kept clean, the kid's DVD player could be replace at will.
Even VHS tapes were much more expensive than DVDs right up until DVDs.