Names >> all, and increasingly so.

One phenomena that bared this to me, in a substantive way, was noticing an increasing # of reverent comments re: Geohot in odd places here, that are just as quickly replied to by people with a sense of how he works, as opposed to the keywords he associates himself with. But that only happens here AFAIK.

Yapping, or, inducing people to yap about me, unfortunately, is much more salient to my expected mindshare than the work I do.

It's getting claustrophobic intellectually, as a result.

Example from the last week is the phrase "context engineering" - Shopify CEO says he likes it better than prompt engineering, Karpathy QTs to affirm, SimonW writes it up as fait accompli. Now I have to rework my site to not use "prompt engineering" and have a Take™ on "context engineering". Because of a couple tweets + a blog reverberating over 2-3 days.

Nothing against Carmack, or anyone else named, at all. i.e. in the context engineering case, they're just sharing their thoughts in realtime. (i.e. I don't wanna get rolled up into a downvote brigade because it seems like I'm affirming the loose assertion Carmack is "not an AI guy", or, that it seems I'm criticizing anyone's conduct at all)

EDIT: The context engineering example was not in reference to another post at the time of writing, now one is the top of front page.