Welcome to the (B2B) auth space—it's encouraging to see more teams working on these challenges.

From our experience at Zitadel, we’ve found that mid-market and enterprise customers often also look for industry standards like SAML and OpenID Connect to integrate their services, so we’ve made those a core part of our offering—including providing fully compliant SAML and OpenID Connect endpoints. It looks like Tesseral is taking a more focused approach with SDK and API integrations for web apps, which makes a lot of sense for many teams starting out.

We also believe that, over time, the distinction between B2C and B2B use cases will blur, and both will be consolidated into a potent, unified identity infrastructure platform. That’s the direction we’re building toward with Zitadel.

Wishing you all the best as Tesseral grows. If you ever want to swap stories about auth, don't hesitate to reach out!