This is just another "rebranding" of the failed "prompt engineering" trend to promote another borderline pseudo-scientific trend to attact more VC money to fund a new pyramid scheme.
Assuming that this will be using the totally flawed MCP protocol, I can only see more cases of data exfiltration attacks on these AI systems just like before [0] [1].
Prompt injection + Data exfiltration is the new social engineering in AI Agents.
[0] https://embracethered.com/blog/posts/2025/security-advisory-...
[1] https://www.bleepingcomputer.com/news/security/zero-click-ai...
Rediscovering basic security concepts and hygiene from 2005 is also a very hot AI thing right now, so that tracks.