Sometimes buzzwords turn out to be mirages that disappear in a few weeks, but often they stick around.

I find they takeoff when someone crystallizes something many people are thinking about internally, and don’t realize everyone else is having similar thoughts. In this example, I think the way agent and app builders are wrestling with LLMs is fundamentally different than chatbots users (it’s closer to programming), and this phrase resonates with that crowd.

Here’s an earlier write up on buzzwords: https://www.dbreunig.com/2020/02/28/how-to-build-a-buzzword....