1. Leadership doesn’t want to burn engineer cycles on undifferentiated features.
2. Management doesn’t get recognized for working on undifferentiated features.
3. Engineers working on undifferentiated features aren’t recognized when looking for new jobs.
Saving money “makes” sense but getting people to actually prioritize it is hard.
Well, saving money is a differentiator, and one of the best things an engineer can put on their CVs.