> The fact the average Japanese person won't even consider trying imported Japonica rice from Australia or USA is madness if budget is a consideration.

Domestic rice is a national security concern, not a financial one. Being fed by another country, even an ally, can turn pear-shaped very quickly. Is it that hard to imagine Trump threatening to starve Japan if they don't bow to his demands?*

> But also, the average Japanese eats around 1kg of uncooked rice per week. That's ¥800 at the rates in the article (~USD$300/year). Japan's cost of living is generally pretty low, but I doubt +/- $100/year is effecting many people.

Why the doubt? The average price of rice literally doubled YoY. For families that can be hundreds of dollars per month (yen equivalent) that they have to pull out of thin air, and that's in a country where the median wage is half of Australia.

* Yes, Japan already imports over half of its food, but rice is where the government decided to draw the line in the sand.