Can you expound? I've heard about some controversy around them not moderating hateful content, which fair enough.

But how does it reward anything if you're not engaging with anything outside of direct article links or newsletters you subscribe to?

IMO your comment is not constructive unless you think the linked article is "viral vague behavior that only draws clicks"

How does it do this? It hosts texts and newsletters? You mignt as well say any blog post hosting service is like that

The windmills are that way