What strategy? They charge more because manufacturing costs are higher, cost per transistor haven't changed much since 28nm [0] but chips have more and more transistors. What do you think that does to the price?
[0]: https://www.semiconductor-digest.com/moores-law-indeed-stopp...
strategy of marketting expensive product as normal one? obviously?
if your product can't be cheap - your product is luxury, not a day-to-day one