If you don't care about competitive balance or the "identity" of magic it probably didn't.

Long answer: the introduction of non-magic sets like SpongeBob SquarePants, Deadpool, or Assassin's Creed are seen as tasteless money grabs that dilute the quality and theme of magic even further, but fans of those things will scoop them up.

The competitive scene has been pretty rough, but I haven't played constructed formats in a while so I'm not as keyed into this. I just know that there have been lots of cards released recently that have had to be banned for how powerful they were.

Personally, I love the game, but I hate the business model. It's ripe for abuse and people treat cards like stocks to invest in.