> The algorithmic machinery of attention has, of course, engineered simple comparison. But it has also seemingly erased the process that makes mastery possible. A time-lapse of someone creating a masterpiece gets millions of views. A real-time video of someone struggling through their hundredth mediocre attempt disappears into algorithmic obscurity.

Honestly, I have found that the most important reason something gets a million views is because it got 999,999 views (so the algorithm likes it more). Lots of popular content doesn't demonstrate that mastery at all; it demonstrates a dumbed-down presentation of relatively little actual content, while the really good stuff is something you only stumble upon by random chance, buried in hundredth-mediocre-attempts.

> I see this in wannabe founders listening to podcasts on loop, wannabe TikTokkers watching hours of videos as “research,”

... Which feeds right into that. It becomes too easy to mistake fluff for content and convince yourself of the value of that research. I think it's something specific to watching video content, too.

One of my own possibly-self-sabotaging ambitions is video rendering software that I would then use to produce my own content. But then, on top of the actual software, I would have to figure out how to actually write the shorter-but-still-compelling scripts that I imagine to be possible. And I would spend the whole time expecting my work to be ignored and despairing over that anyway.