I just don't think NVidia cares all that much about it's gaming cards, except to the extent that they don't want to cede too much ground to AMD and basically preserve their image in that market for now. Basically they don't want to lose their legions of gaming fans that got them started, and who still carry the torch. But they'll produce the minimum number of gaming cards needed to accomplish that.

Otherwise the money is in the datacenter (AI/HPC) cards.