I have nearly 3 decades (ugh…) now of forming fully remote startups and working remotely.

It used to be totally non-controversial and completely validated by direct personal experience that only a minority of the population is built to work remotely. It’s so silly this is even an argument when our entire society and education is built on in-person interactions.

I think the 10% number is variable depending on the org you are hiring into. A company that was never built to be remote or put any thought into how information and communication systems must be different than office? 10% may even be high. A company built from first principles with lots of thought and intentional design behind business processes being remote only? Probably much too low. It will be reflected even in the types of personalities being hired on average.

If you reach for video calls as a solution to your remote companies communication issues you have completely failed and probably would be better served with fully on-premise. This would be the first question I would ask as an interviewee for a remote role. Any company regularly engaging or encouraging this means leadership is simply trying in the worst possible way to recreate an office environment and thus you can expect nearly everything else process based to be horribly broken for a remote company. I have some other “tells” as well, but this one stands out as the simplest as it displays a total disconnect with the reality of how to build remote teams. If you can’t function like a well ran open source project you are almost assuredly doing it wrong.