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fortylast Saturday at 7:54 PM0 repliesview on HN

It's not only the tech startups, I've mentioned it because that's what a know best, but my brother works for a large industrial company, and they use the same tricks and also have their reports done by professional bullshit companies whose jobs is to make it look like some research happened (in their case it's sometimes somewhat the case - unlike tech startups - but most of it is just bullshit).