Myself I can't stand the media blitz that tries to talk up Prime Day every year.
I like hunting for bargains as much as anybody, I love checking out the used games at Gamestop or items on clearance at Best Buy, not least the reuse center at Ithaca where I might find a cassette or Video CD deck with karaoke features or a minidisc player.
Prime Day seems to be just a waste of time. I don't see any attractive prices on anything I want to buy. So many web sites scour Amazon for good deals and can't find any. It's a snoozer.
Fun fact: if you click on Amazon affiliate link, anything you put in your cart in the next 24 hours counts towards that affiliate once you hit purchase on that cart
It's because Amazon buyers are used to Amazon prices.
It's literally been a decade or more since Prime Day, or Amazon in general, had the best prices online.