This statement is not an attack on your character or being just a broad generalization.

The biggest addiction of the modern era is convenience. Once people have it, it is very difficult to give up. We are all addicted to this, we aren't running this site via the letters column in a newspaper, because of convenience. But it also means we tend to ignore the negatives of said services.

Your point of them winning because they're the best, that can also be true. But because of that and the convenience addiction they provide, we let them get away with all the other stuff.

I'm not saying this is an excuse to use Amazon, I have never used it. I am just saying it is a hard hurdle for some to overcome.