I hate to be this guy, really, but did you consider that hypocrisy and anti-hypocrisy is basically what OP meant by "feelings" since they are based on (mostly self) perceptions? (Have you ever pointed out hypocrisy to someone? They are quick to tell you why you're wrong - it's absolutely about self justification not external judgement)
I don't understand the point you're making. Someone is living according to their principles and we're playing games with semantics as if "feelings" is a bad word? Okay, you win, it "feels" better to satisfy one's values.