I've been a vegetarian for 30 years. Big beef is still raging despite all the Hindus and abstainers. Doesn't mean I'll grill a burger and chow down. It would be great if suddenly the world woke up and thought about consequences of what they do in a myriad of things. It will never happen, but acting unaware when you are aware is something you have to live with. Some people think morals are divine, but I guess some people think of them as "feelings".