Skimming the article, it seems to touch on a lot of the right points, but the motivating first paragraph seems weak:

> Cloud apps like Google Docs and Trello are popular because they enable real-time collaboration with colleagues, and they make it easy for us to access our work from all of our devices. However, by centralizing data storage on servers, cloud apps also take away ownership and agency from users. If a service shuts down, the software stops functioning, and data created with that software is lost.

"Apple pie might be tasty and nutritious and exactly what you want, but, theoretically, apple pie could burst into flames someday, and take your favorite pie-eating bib with it.