I had similar discussions with my father who started his career in the 80s as an engineer, and has been a CEO for the last ~15 years. The discussion was a bit broader, about engineering and quality/usability in everything.
His perspective was that companies were "run" by engineers first, then a few decades later by managers, and then by marketing.
Who knows what's next, maybe nothing (as in all decisions are accidentally made by AI because everyone at all levels just asks AI). Could be better than our current marketing-driven universe.
The free market does not optimize for quality.