Kinda saddens me that society usually aligns with marketing and business mindset (impressing, selling, profiting) instead of people like Kildall. There are many passionated, driven, creative, prolific people with intrisic motivations that are wasted due to commercial forces.
We ended up with the one this society, which usually aligns with business and marketing mindsets, deserves.
In time, we might remake society in a kinder, wiser version of itself. At that time, we might even deserve more Kildalls.
I remember the early IBM PC days. PC-DOS was $40. CPM/86 was $240. Both were available, people simply picked the cheaper one. I used both, and there was nothing better about CPM/86.
Due to inflation, this is like $113 vs $679 today. It was a no-brainer to buy MS-DOS instead. Kildall clearly was a businessman wanting to make money off of it.