Jobs had a key difference from Gates - he had taste. He insisted on the injection molded case for the Apple II instead of sheet metal because he wanted it to look like a finished product. He insisted on not having lines dividing the color bands in their logo, which made it more expensive to print (but much nicer to look at).
Jobs would never let something like Windows 1 escape the lab.
Jobs had control of the hardware and the software.
Gates (well, the MS programmers) had to make the software work on the PC hardware of the time (CGA/EGA video cards including non-square pixels and terrible colour palette, see https://devblogs.microsoft.com/oldnewthing/20100625-00/?p=13...)
He also refused to have fans in the first several models causing a high failure rate...
Form follows function. Just ask Ive.