CEOs run every major media outlet and public platform for communication, people that hype AI will get their content promoted and will see more success which creates and incentive to create content.

This doesn't even require any "conspiracy" among CEOs, just people with a vested interest in AI hype who act in that interest, shaping the type of content their organizations will produce. We saw something lessor with the "return to office" frenzy just because many CEOs realized a large chunk of their investment portfolio was in commercial real estate. That was only less hyped because I suspect there were larger numbers of CEOs with an interest in remaining remote.

Outside of the tech scene, AI is far less hyped and in places where CEOs tend to have little impact on the media it tends to be resisted rather than hyped.