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> Why was this on Twitter?
Because that's where the eyeballs were. It's really not hard once you get over your own hatred for something everyone else enjoys. I don't use Twitt...er, X, but I understand why others do. Your unwillingness to see the same point is just going to continue to be a source of frustration for you.
Because a great many people do just that to great success on that platform. Why wouldn't they want to reach the most people possible, regardless of niche? Crazy how people would cut off their nose just to spite their face.
Twitter is just another blogging platform, but with more than half a billion users. So, why not?
It's not like it was only on Twitter.
The thread there mentions a blog[1], that mentions a book, which I was unable to find.
[1] https://brighams-blog.blogspot.com/2015/06/17-june-2015.html