https://en.m.wikipedia.org/wiki/Jevons_paradox

The Jevons Paradox is applicable in a lot of contexts.

More efficient use of compute and communications resources will lead to higher demand.

In games this is fine. We want more, prettier, smoother, pixels.

In scientific computing this is fine. We need to know those simulation results.

On the web this is not great. We don’t want more ads, tracking, JavaScript.