I just think £360 for an IP camera is too steep, half would be a no brainier over ring. Their new Lite switches replace stuff that was rack-mountable, not there's no ears are far as I can tell.
The gateways are awesome value.
You have to get pretty high in their product range before you hit £360 for a camera. The G3 Instant is probably the closest to a Ring competitor (Wifi, 2K video) and it's £78.
The £360 camera is the G5 Pro, which is a 4K camera with 3X optical zoom. I'm not aware of any Ring camera with optical zoom. If you don't need the zoom, the G6 Bullet is a 4K camera without zoom for £190, and the G5 Bullet is 2K for £126. As far as I know, Ring's highest resolution camera is 2K.
But Unifi isn't really trying to be a Ring competitor -- Ring caters to home users with little knowledge of networking, Unifi is more for small businesses (who use an integrator to install their system) or prosumers with more advanced network knowledge.
Especially when they die after 2 years. Bought 3 G4 Pros direct from Ubiquiti and two are dead. Apparently it's just the POE daughterboard but my RMA requests were rejected due to being out of warranty. My cheap Lorex cameras have been running for 8 years now.
They have a lot of camera models, including a lot of cheaper models, starting at €180 for the G6 turret/bullet if you want 4k or €80 for the G5 turret if you want 1080p.
Looking at the various options, £360 is on the upper end (until you get into the insane DSLR lens one)
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I got into Ubiquiti due to their APs being effectively enterprise level features for consumer level prices. Their coverage and quality was a cut above the TP-Link gear I'd used previously (which was, in turn, better than the D-Link and Netgear stuff that I'd tried).
So I am confused by their Camera prices being so high.
I went with Reolink on cameras and NVRs and don't regret that decision. Probably spent a third of what it would have cost for Ubiquiti. There must be some benefit to the extra cost, but I don't think it's one I'll miss.